A Personal Statement Of Purpose - 1484 Words

Statement of Purpose Too often people are faced with seemingly insurmountable obstacles early on in life. We often don’t realize the extent of the difficulties even when we may be aware of the problem itself. Factors like race, socioeconomic status and whether a person is born with a disability impact one’s ability to successfully navigate the obstacles they face. The interplay of these factors often creates situations where the individual is unlikely to succeed. While my Psychology has been unwavering for the last two decades, it was only five years ago that I was fortunate enough to be able to return to my undergraduate program and complete my undergraduate degree in psychology after having to suspend my enrollment with only one semester completed. After months of suspicions my daughter was diagnosed as being on the severe end of the autism spectrum and I had to quickly fulfill my role as her advocate in order to secure effective services for her so that she could have a chance at independence. While she may never acquire those skills the experience has brought to my attention the difficulty parents face in securing appropriate services for their children on the autism spectrum so that they too have a chance for an autonomous life. As a sibling and parent of a loved one with autism, I have been in a unique position that allowed me to identify some gaps in our applied efforts as researchers and I hope to use my graduate training to work on ways to fill those gaps. ItShow MoreRelatedPersonal Statement For Purpose965 Words   |  4 PagesI have great pleasure in enclosing my CV in response to your advert on the University of Leicester Museum Studies’ Jobs Desk for a London Coordinator (Sculpture) for Art UK Sculpture. As a passionate supporter of our national and regional cultural heritage, I thoroughly enjoy working with objects, ideas and stories, inspiring other to engage with art. I have long-standing knowledge of London, having lived - in North, South and West London - and worked in the Capital for many years, and I am familiarRead MorePersonal Statement Of Purpose1154 Words   |  5 PagesThe port of Shanghai spanning over 1,000 years, was where the Ming’s naval expeditions were launched and was place of hectic trading, where fortunes were made and lost. My parents are both civil engineers and my childhood was spent on this unique river and Deepwater port, witnessing the harbour sweep into a gra ndiose showpiece of a booming economy. I watched basic structures integrated piece by piece and eventually form spectacular architectures. Time spent in wonderment propelled me to join structuralRead MoreJet Personal Statement Of Purpose Essay1329 Words   |  6 Pages JET Personal Statement of Purpose (SoP) Advice The Statement of Purpose is the part of the application which likely plays a huge part in any success. Take your time crafting the best Personal Statement you can. Your SoP should elaborate on the strengths you ve brought up in your application, and should refer to the traits JET is looking for. Provide brief anecdotes about experiences you ve listed in the application. Show some personality, give the interviewers a reason to remember you. Also, haveRead MorePersonal Statement Of Purpose Of An Organization942 Words   |  4 PagesStatement Of Purpose â€Å"To give real service, you must add something which cannot be bought or measured with money† –  Sir M. Visvesvarayya I am MR.DARSHAN NARAYANA, an undergraduate in Civil Engineering and a graduate in Construction Technology, would like undergo the PhD program in Civil Engineering / Construction Engineering / Construction Management at your esteemed I hail from an upper middle class family that lays very strong emphasis on education. Both my parents, who are AdvocatesRead MorePersonal Statement Of Purpose Of Engineering1680 Words   |  7 PagesSTATEMENT OF PURPOSE Engineering is the life-line of this fast developing world, and I have always dreamt to be a part of it. Over the years, this dream has developed into a passion. Fuelled by the rapid strides made in this field, I sincerely hope to contribute significantly to the efforts that are under way to meet the ever-increasing demands of mankind. My fascination for Science led me to take up the science stream in my higher education. Also, participation in several science projects and exposRead MorePersonal Statement Of Purpose Of A Scholarship1196 Words   |  5 PagesStatement of Purpose From the early days of my life, I set goals beyond those of my peers. I did my bachelors in one of the top public schools in Afghanistan and graduated with a remarkable GPA. I was interested in both managing and teaching at the academic institutions. In order to use my time effectively and pursue my ambition, I decided to get a diploma in business administration while doing my bachelor’s and to enhance my understanding of management. After getting my bachelor’s degree, I decidedRead MorePersonal Statement Of Purpose For Healthcare1198 Words   |  5 PagesStatement of Purpose My interest in healthcare began in my senior year in high school. Before this revelation, I had vision problems and was prescribed corrected lenses. I continued to have visual difficulties and sought assistants from various professionals. I later learned my deteriorated vision was due to Karatoconus (KC) – a disorder of the cornea that results in visual distortion. My ophthalmologist advised me that my condition would worsen until I eventually become blind. Because of the lateRead MorePersonal Statement of Purpose: A Career as a Psychoanalyst661 Words   |  3 Pagesadvisor I work collaboratively with parents to explore concerns related to the emotional wellbeing and behaviour of a child. It is a requirement of both of these roles that I am able to speak in a sensitive and considerate manner whether for the purposes of imparting or gaining information, enabling parents to communicate their concerns, or in assisting them to move forward. This work has allowed me to expand upo n my interest in the care system in the UK, develop my knowledge of child developmentRead MorePersonal Statement Of Purpose Of A Person Is Born870 Words   |  4 PagesStatement of purpose Nohemi Flores When a person is born, God already has his or her purpose in life. Some people are born to save lives such as doctors or firemen. Others are brought to bring communities together, either by building the foundation that makes a community or by leading a community to come together. It was simply a matter of time for myself to realize teaching was my purpose. Ever since I was a little girl, the idea of teaching always delighted me. Instead of being a regularRead MoreStatement of Purpose for a Career as an Architect or a Personal Trainer1115 Words   |  5 Pagesevery-day apartment complex, an architects work can effect an entire population or just your average middle-class family. Whereas a personal trainer cannot as easily impact entire populations, they do change people for the better. A personal trainer can also expect enduring hours of study and the acquirement of many skills involving health and fitness however; most personal trainers will not reach the income of an architect. Through gathering information and evaluating my needs and stature, I can select

Evidence Tracking - 1528 Words

Evidence Tracking Properly handling evidence is critical to crime solving, improper deviations to the handling can make it impossible to prosecute using the evidence collected. This paper will outline will track the evidence from a chosen crime scene through all the proper handling processes. This paper will describe the chosen crime scene scenario, describe the collected evidence and proper collection, recording of the evidence, chain of evidence, processing, interpretation methods, preservation of the evidence, proper presentation methods for different types of evidence, and the consequences of mishandling the evidence collected. The Crime and Processing Protocols The chosen crime scene scenario is a sexual assault; the first†¦show more content†¦Wet evidence should be air-dried to prevent molding. Packages must be sealed with evidence tape, not staples; someone could cut themselves on the staples and contaminate the evidence (National Institute of Justice, n.d.). Evidence can be lost be storing it in the wrong materials or exposed to too much light, heat, or bacteria (Osterburg Ward, 2010). Evidence should only be stored in clean and leak-proof containers and kept in a cool place. Evidence should be delivered to an evidence facility as soon as possible (Osterburg Ward, 2010). Keeping evidence too long can be harmful for prosecution (Osterburg Ward, 2010). Chain of Evidence According to the National Institute of Justice, the fewer people handling the evidence, the better; there is less chance of contamination and a shorter chain of custody for court admissibility hearings (n.d.). The chain of custody of the evidence should include a list of all persons who have had physical possession of the evidence as well as the time period they carried the evidence, starting with the responding officer who was in charge up to this point. The evidence should be tracked from the responding officer’s hands or medical examiner, whoever recovers the evidence, to the processing and examination and preservation, to the presentation in court. Recording Evidence It can be beneficial for investigators to use a tape or digital recorder for the observations of the crime scene,Show MoreRelatedNCFE EVIDENCE TRACKING SHEET5458 Words   |  22 Pages(600/0054/5) Evidence Tracking Sheet Learner name: NCFE Level 5 NVQ Diploma in Occupational Health and Safety Practice (600/0054/5) Evidence Tracking Sheets Tracking your evidence During your course your Assessor will ask you to carry out work either in the classroom, in your workplace or at home which you’ll keep as evidence of your learning. The work you produce (evidence) will be assessed by your Assessor to make sure you’ve covered everything in sufficient detail. Your evidence could beRead More Ability Tracking Essay1707 Words   |  7 PagesAbility Tracking Introduction If there is one general consensus among those who analyze America’s system of education, it is that we are lacking somewhere. Whether it’s in our inner-city schools, or rural districts, there is a distinct literacy dilemma that has yet to be resolved in our schools. Not only are we gravely behind other nations in our literacy rate and mathematics abilities, but there is also an increasing void within our schools. A method of segregation known as â€Å"abilityRead More Homogeneous Tracking In Schools Essay516 Words   |  3 PagesHomogeneous tracking has too many negative effects and not enough benefits to be used much longer. Homogeneous tracking has no positive long term effects. It negatively affects the students placed in low and average ability classes, whereas detracking has been proven to help those students. Detracking has been extremely promising, showing benefits both academically and socially. The bad far outweighs the good, so students should not be tracked homogeneously. Homogeneous tracking has not yetRead MoreWhat Makes A Wearable Health Technology Product That Our Consumers? Essay2137 Words   |  9 Pagesintroduced by companies like Apple and Fitbit, that help individuals track their fitness activity and health. The demand for this category of product is significant – 43% of US consumers say that they either have or would have interest in tracking their own health with tracking devices like Nike FuelBand and Fitbit (â€Å"Second Skin†). Below is a chart that shows some health and fitness products that were announced in early 2016. Company Product Description Nike FuelBand 60% of their customers have alreadyRead MoreWhy Surveillance Is Important? Essay2125 Words   |  9 Pagesarticle that I had read about an employee who was fired after removing a GPS tracking app on her cell phone, which she was asked to download by the company that she worked for. This woman was required to keep her cell phone on and with her all the time so that she could answer any calls that came from clients. Since her phone was with her all the time that meant that the company was able to track her movements with the GPS tracking app every where that she went. The lawsuit was settled outside of courtRead MoreExecutive Systems Responsible for Visually Guided Movement2922 Words   |  12 Pagespostulated by Corbetta and Shulman (2002). One study that aptly shows how these systems may interact in natural environments was carried out by Land, Mennie and Rusted (1999), and involved asking participants to make a cup of tea whilst wearing eye-tracking technology. Such a task was utilised as it involved many separate actions, and the transition of these actions could highlight how the schema system monitors and manages components of gaze, vision and action for successful performance. Scan pathRead MoreThe Process of Criminal Investigation and Evidence Essay1321 Words   |  6 Pages[a]crime encompasses the collection of information and evidence for identifying, apprehending, and convicting suspected offenders† (Osterburg). Many things may come to mind when an investigation is mentioned, such as TV shows of Law and Order, CSI and Criminal Minds. The realities of an investigation though differ from these TV shows immensely. In reality, there are certain responsibilities an investigator must go through to achieve the evidence needed to prosecute the offender and close the case successfullyRead MoreInvestigating The Role Of Scientific Knowledge On A Crime Scene1433 Words   |  6 Pagesonly perform their job well through a standard of properly recovered and preserved evidence. The preservation of evidence at the crime scene is often the focus of the case. Through evidence, a connection can be made to link certain suspects to a crime. Locard exchange principle suggests when a criminal comes in contact with an object or person, a cross-transfer of evidence occurs. Evidently, the preservation of evidence begins with the first responding officer. First responding officers follow fourRead MoreEvaluation Of The Preservice Teacher Survey Instrument1656 Words   |  7 Pagesaddressed through the same pieces of evidence 2. How does the EPP assure that all candidates have varied clinical experiences? (information above covers this question broadly – but doesn’t answer the question about tracking students to know that they get a varied clinical experience) 3. How does the EPP assure that all candidates have diverse clinical experiences? (information above covers this question broadly – but doesn’t answer the question about tracking students to know that they get a diverseRead MoreSample Resume : Software Engineering1741 Words   |  7 PagesDefect is something that does not comply with the functional requirement of the system. Finding fixing defects in the software system is to be given paramount importance it helps in improving quality of the software under test. IMPORTANCE OF TRACKING DEFECTS When defects are tracked and maintained, it is possible to have a repository that can help all stakeholders of the application to have monitoring on the software quality improvement. Defects contain plethora of associated information such

Cultural Anthropology Views on Lgbt Across Cultures Essay

Essay # 4: Homosexuality/Transexuality/Intersexuality Different cultures across the world have developed various views on homosexuality. Most cultural perspectives developed from religious or humanitarian sources. Living in 21st Century America, I have personally witnessed some of the strides and struggles of GLBT (gay-lesbian-bisexual-transgender) youth. In the United States there exist laws that both promote sexual diversity and laws that restrict the complete rights of such individuals. On a more cultural than legal level, tolerance for this group of people has grown significantly. America is currently in the midst of cultural change. Nonetheless, this story does not hold true for other cultures. On one hand, the†¦show more content†¦In our society homosexuals are not as marginalized as they are other nations and are for the most part esteemed as equally important as anyone else. The only issues arise with religious conflictions and what each individual deems as appropria te and inappropriate. Homosexuality takes a twist for the better in Native American Culture. Whereas homosexuals are esteemed as equal (or almost equal in some regards) to everyone else in society in American culture, effeminate men are revered as being gifted by the gods for their dual male-female attributes (Blackwood 24). These members took on a sacred role of conducting rituals, peace mediation, healers, and many more important tasks. It came to a surprise to Frenchmen exploring the Americas to see men –dressed as women and behaving effeminate – receive acceptance and elevated status amongst the Native American population (Blackwood 23). It stems from the Native American religious doctrine that everything in nature should be treated with acceptance and respect. It is from this ideology that the Native American tribes learn to hold high regards for such members. Nonetheless, tolerance and acceptance of homosexual orientation and lifestyle is generally accepted in bo th Native American and American culture. The predominantly Islamic nations of the Middle East hold veryShow MoreRelatedA. Why Banning the Use of Cell Phones While Driving Should Be Mandatory Nationwide2087 Words   |  9 PagesAND LESBIAN ADOPTION Gay and Lesbian Adoption Argumentative Emily Stroud Everest University Abstract Lesbian and gay adoption has been widely controversial across the globe. This social issue is tremendously discussed by religious, political and social groups which have been providing numerous statistics, figures and major researches on the effects of same sex couples to the mental and emotional growth of children

Death of a Salesman an American Tradgedy - 1414 Words

Emily Grant English 1600-Spring 2011 Term Paper #1 Death of a Salesman: An American Tragedy A greek tragedy is a story that involves a character with a tragic flaw that eventually causes and leads to their downfall. A tragic hero, according to Aristotle, is one who comes from a high background, with a high status and noble, valuable characteristics. The hero will eventually fall due to their tragic flaw, and will come to a tragic realization of the error of their ways during this process. Death of A Salesman by Arthur Miller is indeed an American Tragedy, but the question is, is Willy Loman a tragic hero? First of all, Willy Loman is not from a high background, but rather a common American man with a warped sense of his â€Å"American†¦show more content†¦Biff says to Happy â€Å"Hap, the trouble is we weren’t brought up to grub for money. I don’t know how to do it.† Happy proceeds to say â€Å"Neither do I!† (Miller 13). The tragedy is that what Willy Loman believes in and what he expects out of his family contradicts each other. The ideals he put into his sons as they were growing up completely set them up for failure, yet Willy Loman is too proud to ever admit that and see the reason why his sons’ are so flawed. Near the end of the play, Willy sees the once-nerdy Bernard, who is now a successful lawyer about to argue a case before the Supreme Court. Willy can only shake his head in wonder of the irony that his own son turned out to be a loser and Bernard a successful lawyer. He still doesn’t see that Bernard got to be successful through years of study and hard work. He still can’t see through his own tragic flaw. Willy’s warped view of the American Dream included the belief that successful people were risk-takers and adventurers. He hates the fact that he never took his brother’s offer to move to Alaska to make his fortune. His brother Ben got rich, why couldn’t he? When I was seventeen I walked into the jungle, and when I was twenty-one I walked out. And by God I was rich† (Miller 33). He wants his son Biff to become a success through taking a risk and starting a sporting goods company. He believes people would be drawn to the company by Biffs’ charisma, athletic ability, and Loman name. When Willy Loman dies, itShow MoreRelatedDeath Of A Salesman By Arthur Miller1127 Words   |  5 PagesArthur Miller: â€Å"Death of a Salesman† Analysis Willy Loman had been a salesman for all of his life. Although he was a hard worker and kept up with an exhausting schedule, his family always practically lived in poverty and Willy was inferior in his company. He always told his family that they would get the big break he deserved. He had raised two sons, Happy and Biff, to think that life has somehow cheated them and insists that they will get their payback someday. Willy s wife, Linda, lives in denial

What is the Future of Internet Radio Free Essays

Since the days when the family radio was a focal point of the home, where everyone gathered as the main source of news and entertainment to the present day of Internet, satellite and digital radio content, the basic concept of radio has not only survived, but thrived. With all of the new options in radio, however, the question of the future of Internet radio has generated many ideas, controversy and discussion over the past several years. This essay will take a balanced approach to discussing both the pros and cons of Internet versus traditional radio in an effort to ultimately answer this question in an intelligent way. We will write a custom essay sample on What is the Future of Internet Radio? or any similar topic only for you Order Now Will Internet Radio Replace Traditional Radio? The knee-jerk tendency when considering whether or not Internet radio will replace traditional radio would be to assume that this would be the case if for no other reason than due to the natural progression of technology, much like the compact disc eventually replaced the vinyl record and the like. However, a closer look at the question requires that a more thorough review of source material take place before jumping to conclusions. In less than a decade, Internet radio has gained the same status as a mass media source as radio has over approximately the last century-clearly a force with which to be reckoned (VanHorn). This begs the question of how this was able to take place so rapidly and whether it is due to the faddish nature of some new technologies or because of distinct advantages that Internet has over conventional radio. Few would argue that the massive increase in the availability of Internet access over the past several years has added to the power of the medium- this includes not only the fact that most every workplace in America has some level of Internet access for most employees, but also that Internet access has been made available to the vast majority of households across a range of economic classes, races and cultures. With this, a new group of media consumers has evolved. Called â€Å"streamies†, these individuals are those who use the Internet for shopping, communication, work, and media/entertainment access (VanHorn). The streamies are now beginning their second, and in some cases third generation, with children gaining access to the Internet as soon as they are able to point and click a computer mouse. So, we see a well established and growing audience for Internet radio. Internet radio producers have not been blind to the fact that they are looking at a seemingly endless supply of listeners and that the future potential is all but endless. Knowing that this audience is technologically savvy, and harnessing the power of the Internet, there have been many enhancements to the Internet radio experience that in fairness are hard for conventional radio to compete with, including interactive broadcasts that allow listeners to provide feedback to broadcasters, blogs that allow for the audience to communicate with each other, and additional Websites which could give a listener access to other materials of interest. Evidence suggests that this type of multimedia experience is very well suited to the modern person, who not only wishes to hear a media source, but also wishes to have something to watch or that will give the chance for one’s intellect to be exercised (Crisell). While Internet radio seems to have quite an assortment of options to offer to the modern audience member, traditional radio should not be counted out just yet. From the advent of Internet radio, traditional radio has attempted to slow down the proliferation of competing Internet radio, first through lawsuits which alleged that Internet broadcasters were taking unfair advantage of the broadcasting system because of the fact that they were exempt from many of the regulations which at times saddle the traditional radio broadcaster and represent a huge expense for them (Mckibben). Failing that, the traditionalists have in recent years likewise gotten involved in Internet broadcasting, using online technology to reach a wider audience with the content that was popular with conventional listeners for years in the past (Crisell). It would appear that in the present stalemate between Internet and conventional radio, the future for both seems cloudy. However, as we will see in a later portion of this essay, there is a very viable future that remains to be seen. Should Internet Radio Pay the Same Royalties as Traditional Radio? The point was made earlier that conventional radio has long argued that Internet radio has unfair advantage in areas such as regulation, technological requirements, etc. Another consideration that has financial implications is the question of whether or not Internet radio should pay the same royalties as traditional radio if the two media sources are different but fundamentally similar. Ironically, when discussing royalties, Internet broadcasters have a disadvantage over conventional broadcasters, at least on the surface. Conventional broadcasters pay a set royalty into order to broadcast copyrighted materials such as songs, whereas Web-based broadcasters are charged a fee per download. Therefore, given the huge size of online audiences that do not have the limitations like those who receive broadcasts on regular radios, royalty fees can quite literally be without limit (Harwood). On the other hand, the possibility of endlessly large audiences, if properly marketed, can result in substantially larger advertising revenue if advertisers can be convinced of the value of such large target audiences for their message. With the evidence that exists, it would seem that the answer would be not to arbitrarily assess higher royalty fees to Internet broadcasters, or to lower fees to traditional broadcasters to try to give them some sort of competitive edge over the massive power of online broadcasters, but to find a way to create a percentage-based royalty fee for both media sources. For example, Internet broadcasters who are mostly content-based and do not emphasize a large amount of advertising would not be held responsible for massive royalty payments since the content they are utilizing is not being used for the purposes of driving massive revenues in the first place. Conversely, when Internet content results in massive advertising revenue, it would only make sense that royalties be fairly paid for the content that made the profits possible. Careful auditing and a process of verification for the numbers that are used to determine the royalty rates would alleviate any possible errors and disputes from the outset. What Does the Future Hold? The point was earlier made that the destruction of traditional radio in favor of Internet radio may not be what the future holds, and there are compelling reasons for making that assumption, for as cutting-edge and attractive as Internet radio may be, there is something to be said for the grass roots way that traditional radio operates, serves and entertains. In times of emergency and local interest, people will always look to the traditional, local radio station for what they crave-something that computer servers and satellites from around the globe simply cannot provide, as if they are too big and cumbersome to be as nimble and versatile as the smaller broadcasters in the traditional sense tend to be (Armstrong). Also, as was said earlier, traditional broadcasters can likewise participate in Internet broadcasting while still retaining their local ties and flavor. Therefore, it is quite reasonable to predict that the future will save a place for the traditional, and cutting edge broadcasting worlds. Conclusion At the risk of sounding outrageous, there are surely new applications of broadcasting technology that currently exist only in the minds of those trying to make them a reality. Therefore, in closing, the point should also be made that radio, to paraphrase a line from a classic song, has only just begun. How to cite What is the Future of Internet Radio?, Papers

Strategy of Luxury Branding Samples for Students †MyAssignmenthelp.co

Question: Discuss about the Strategy of Luxury Branding. Answer: Online retailing has been linked to promoting luxury brands I recent years with several brands registering huge sucess. Luxury brands have experienced a major increase in demand due in recent years as a direct result of online retailing. The internet has helped boost sales as well as deliver unmatched access of major brands to consumers who once couldnt reach out to the brands. This proposal will help you also understand the fundamentals linked to ecommerce and help boost your businesses performance. Ecommerce has made it possible for consumers from across the globe to now be able to access international brands which has had a direct effect on luxury brands. Most people having access to the internet and ecommerce are educated and financially stable and this social stature brings along with it the need to purchase internationally recognized and luxury brands(Mukherjee, Cuthbertson, Howard, 2014). To understand the influence of online retailing on the promotion of luxury brands the we bsite fast Company - The Biggest Business Comebacks of the Past 20 Years https://www.fastcompany.com/3042431/the-biggest-business-comebacks-of-the-past-20-years shall be reviewed. To find this data and information search terms like business comebacks and dying brands revived which will reveal important resources which can be used for the research. There is no doubt that the internet has had a direct effect on promoting luxury brands and this is directly linked to consumers today being able to access international fashion trends and approaches which also results in influencing the taste. Online retailing has a direct effect on several brands which had remained small and confined to certain markets due to other major brands monopolizing the markets(Collins, 2016). With the internet and ecommerce consumers have been able to discover these brands and many have found themselves growing rapidly in the past decade. brands have to infuse ecommerce and online retailing to their marketing strategies due to the internet having eliminated a single channel of communication which could be blocked by larger brands which monopolizing the market. With the internet having grown to be the primary mode of shopping and marketing, consumers are today increasingly being influenced by advertisements which promote international and luxury brands. With the trend now promoting international brands consumers are also opting to purchase international brands and luxury brands. This is resulting in the majority of internet users and online retailers registering and a huge increase in the demand for international and luxury brands as consumers are being influenced to purchase the brands so as to retain their social stature. In addition to online retailing, the social media has also been linked to play a huge role towards influencing consumer behaviour and their preference towards international and luxury brands(Close, 2012). With consumer linking to international networks fashion trends are quickly being spread across the globe by the social media. This is inciting the consumer to prefer purchasing luxury and international brands so as to remain ahead of fashion and retain their social status. Online retaining has been identified to deliver a devastating blow to the local brands which are today losing out due to international brands influences. Unlike the past when international and luxury brands were associated to being high cost, today competition is causing many of the brands to offer their products at reduced prices which are increasing pressure on the local brands. Many brands are now affordable and consumers are being influenced by international brands to maintain their social stature(Lee, Yao, Mizerski, Lambert, 2015). This has made it important for localized brands to consider alternative ways of promoting their brands among consumers so as to remain in businesses which is a negative effect online retailing has had on smaller brands. References: Close, A. (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail. East Sussex: Routledge. Collins, T. (2016). Mechanics of Online Reputation Management: Repair Control Your Name Or Brand Reputation Online. CreateSpace Independent Publishing Platform. Lee, A., Yao, J., Mizerski, R., Lambert, C. (2015). The Strategy of Global Branding and Brand Equity. Routledge. Mukherjee, M., Cuthbertson, R., Howard, E. (2014). Retailing in Emerging Markets: A Policy and Strategy Perspective. Oxon: Routledge.